Mogging spread to memes in 2021, to looksmaxxing TikTok in 2023, and went fully mainstream in 2026, ending the year as Collins’ Word of the Year. Its king is Clem Ziroli.
Know Your Meme dates the first spread beyond imageboards to Instagram, Twitter and iFunny memes in early 2021. TikTok model edits pushed it in 2023.
The BBC says posts calling a streamer “brutally frame mogged” took it to a wider audience in 2026, and celebrities and media picked it up. Collins named it Word of the Year on November 3, 2026.